I am an Assistant Professor of Marketing for the University of Mary Hardin-Baylor. I enjoy doing research in consumer behavior, social media and marketing strategy. In my off time, I enjoy traveling and watching Super Bowl commercials.

Author Archives: Dr. Mindy Welch

3 Social Media Myths

As a marketing professor, there is always talk about social media and how companies want to boost their “likes” or “followers.” This is something that has always bothered me.  You can always buy likes or buy followers, but are they the ones you want?  Are they the ones that will make your brand matter?  Or...
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Super Bowl XLVIII Commercials – Good or Bad?

Every year, the audience for the Super Bowl continues to expand, and every year, marketing and advertising professionals compete to be the best.  With the audience now at around 120 million viewers, marketers look to the Super Bowl to raise the most awareness for their advertising.  The only problem is that sometimes they just try...
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