Vicky Kendig is assistant professor in the Department of Communication and Media Studies where she teaches courses in mass media, media writing and magazine writing. She has worked in newspaper and magazine journalism as well as public relations. She is particularly interested in social media and how they can be used in PR and journalism.

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5 Steps to Writing Effective Press Releases

Chalking sidewalks, blitzing the campus with posters, tapping into social media. These are tried-and-true methods to publicize your student club or organization on campus. But have you considered a wider audience—the community outside of the university via newspapers, radio and TV? Why should you bother? After all, your membership comes from within the campus. However, there...
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