Top 8 Skills for Employability

Have you ever been on a job interview and found yourself wondering what the hiring manager is thinking?  Get ahead of other candidates by getting into a hiring manager’s head.  Here’s how the “wheels are turning” for many hiring managers during an interview: 1. Will this person give great customer service? This is considered by...
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3 Social Media Myths

As a marketing professor, there is always talk about social media and how companies want to boost their “likes” or “followers.” This is something that has always bothered me.  You can always buy likes or buy followers, but are they the ones you want?  Are they the ones that will make your brand matter?  Or...
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College Friendships After College

College friendships are special.  College students often become very close with one another quickly—Shared experiences lead to memories, and there is nothing quite like the bond of a good memory.  The shared experiences and memories of college life also form a great foundation for new friendships after college. “Graduates who stay engaged with their university...
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Marketing Yourself for First Dates and Job Interviews

When it comes to the definition of “marketing,” people much smarter than me have written textbooks and taught classes on the subject. At the risk of oversimplifying a complicated concept, I would define marketing as “creating or communicating value through very deliberate messaging.” While we usually think of marketing as it pertains to a company...
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3 Quick Tips about Surviving College Life

The transition into college life is very exciting. However, it can also be equally overwhelming. Balancing a higher level of academic responsibility and managing your time wisely all while trying to get the most out of your college experience is a challenge for everyone. As soon as you step onto a college campus, you are...
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Confessions of a Professional Helicopter Parent

I confess – I’m a professional helicopter parent. I have three kids, all who were enrolled in college at the same time. But I was a helicopter parent long before they went to college. I worked at the same school they attended from elementary through high school. Then when they enrolled in college, I continued...
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Do Something

The three “R’s” – reading, ‘riting, and ‘rithmetic – are a given requisite in any academic setting. It would be hard for anyone to argue that these are not important.  But who you are now, and who you will become, goes much further than just the three “R’s”. Leadership, service, and faith-informed discernment in a...
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How to Choose a Counselor

When you or a loved one is experiencing emotional or mental health issues, it is imperative to choose a counselor. This can be a daunting task because research has shown that there is not always a clear correlation between training and successful outcomes in therapy. Differing research has identified that successful outcomes in therapy can...
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