Community is not a commodity

People talk about community as if it were a canned good they could grab off the grocery store shelf— “I want to see more community.” Okay abstract thinker, how do you propose we encourage people to interact with and belong to something? Community functions as a byproduct of a larger goal or focal point. For...
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I Graduated College. Now what?

The looming question for many college graduates is: Where am I going to find a job? While I am certainly no expert in the area of politics or the economy, nor do I intend to be, it is quite evident that finding a job in your desired career field can be difficult. Here are some...
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9 Tips to Get Accepted to Your Top Colleges

Here are some helpful tips to keep in mind when you start the college application process. It’s never too early to start looking. Go visit schools! Don’t wait until your senior year to start visiting universities. An ideal time is spring of your junior year in high school. Visit a variety of schools, including small,...
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Top 8 Skills for Employability

Have you ever been on a job interview and found yourself wondering what the hiring manager is thinking?  Get ahead of other candidates by getting into a hiring manager’s head.  Here’s how the “wheels are turning” for many hiring managers during an interview: 1. Will this person give great customer service? This is considered by...
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3 Social Media Myths

As a marketing professor, there is always talk about social media and how companies want to boost their “likes” or “followers.” This is something that has always bothered me.  You can always buy likes or buy followers, but are they the ones you want?  Are they the ones that will make your brand matter?  Or...
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College Friendships After College

College friendships are special.  College students often become very close with one another quickly—Shared experiences lead to memories, and there is nothing quite like the bond of a good memory.  The shared experiences and memories of college life also form a great foundation for new friendships after college. “Graduates who stay engaged with their university...
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Marketing Yourself for First Dates and Job Interviews

When it comes to the definition of “marketing,” people much smarter than me have written textbooks and taught classes on the subject. At the risk of oversimplifying a complicated concept, I would define marketing as “creating or communicating value through very deliberate messaging.” While we usually think of marketing as it pertains to a company...
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3 Quick Tips about Surviving College Life

The transition into college life is very exciting. However, it can also be equally overwhelming. Balancing a higher level of academic responsibility and managing your time wisely all while trying to get the most out of your college experience is a challenge for everyone. As soon as you step onto a college campus, you are...
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Confessions of a Professional Helicopter Parent

I confess – I’m a professional helicopter parent. I have three kids, all who were enrolled in college at the same time. But I was a helicopter parent long before they went to college. I worked at the same school they attended from elementary through high school. Then when they enrolled in college, I continued...
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