Graduating College Technically Talented

If you ask most college freshmen, they will assure you they are the most technically talented person in their family. After all, they are on their iPhones, tweeting or posting to Facebook 24/7 and extremely proficient in the latest computer games. Most have taken a few computer courses while still in High School. But can...
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3 Social Media Myths

As a marketing professor, there is always talk about social media and how companies want to boost their “likes” or “followers.” This is something that has always bothered me.  You can always buy likes or buy followers, but are they the ones you want?  Are they the ones that will make your brand matter?  Or...
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Everybody Sells Every Day

“I’m not in sales. I’m a {insert job title here}” According to Daniel Pink, author of To Sell is Human, 1 out of 9 workers in the United States sells by trying to get others to purchase products or services. While trying to get others to purchase a product is the technical definition of selling, it’s...
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