3 Keys to Christian Partnerships

Christian living is all about interdependence.  Paul uses the analogy of the human body in I Corinthians 12 to explain how individuals are to cooperate within the church.  In various places in the New Testament epistles we see the same interdependence on an organizational level.  The European churches needed the instruction of the Jerusalem church...
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Graduating College Technically Talented

If you ask most college freshmen, they will assure you they are the most technically talented person in their family. After all, they are on their iPhones, tweeting or posting to Facebook 24/7 and extremely proficient in the latest computer games. Most have taken a few computer courses while still in High School. But can...
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3 Social Media Myths

As a marketing professor, there is always talk about social media and how companies want to boost their “likes” or “followers.” This is something that has always bothered me.  You can always buy likes or buy followers, but are they the ones you want?  Are they the ones that will make your brand matter?  Or...
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Everybody Sells Every Day

“I’m not in sales. I’m a {insert job title here}” According to Daniel Pink, author of To Sell is Human, 1 out of 9 workers in the United States sells by trying to get others to purchase products or services. While trying to get others to purchase a product is the technical definition of selling, it’s...
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