3 Social Media Myths

As a marketing professor, there is always talk about social media and how companies want to boost their “likes” or “followers.” This is something that has always bothered me.  You can always buy likes or buy followers, but are they the ones you want?  Are they the ones that will make your brand matter?  Or...
Read More

Marketing Yourself for First Dates and Job Interviews

When it comes to the definition of “marketing,” people much smarter than me have written textbooks and taught classes on the subject. At the risk of oversimplifying a complicated concept, I would define marketing as “creating or communicating value through very deliberate messaging.” While we usually think of marketing as it pertains to a company...
Read More

5 Steps to Writing Effective Press Releases

Chalking sidewalks, blitzing the campus with posters, tapping into social media. These are tried-and-true methods to publicize your student club or organization on campus. But have you considered a wider audience—the community outside of the university via newspapers, radio and TV? Why should you bother? After all, your membership comes from within the campus. However, there...
Read More

Everybody Sells Every Day

“I’m not in sales. I’m a {insert job title here}” According to Daniel Pink, author of To Sell is Human, 1 out of 9 workers in the United States sells by trying to get others to purchase products or services. While trying to get others to purchase a product is the technical definition of selling, it’s...
Read More

Super Bowl XLVIII Commercials – Good or Bad?

Every year, the audience for the Super Bowl continues to expand, and every year, marketing and advertising professionals compete to be the best.  With the audience now at around 120 million viewers, marketers look to the Super Bowl to raise the most awareness for their advertising.  The only problem is that sometimes they just try...
Read More