Do Good. My son has this statement on a sticker on the back window of his car. Simple, to the point, can’t really argue with it. Do Good. He told me it is a saying from one of his favorite companies – Cotopaxi. According to their website, Cotopaxi’s tagline is “Gear for Good”, and their goal is to “make great gear, and help alleviate poverty.” That is a prime example of doing good, and Cotopaxi is one of a growing number of businesses caring as much, if not more, about people who are not their customers as they do their own profit margin. Do Good.
“…doing what is good.”
Over the past decade, businesses have placed increasing emphasis on the notion of “corporate social responsibility” or CSR. But this is not a new concept, nor is it a new imperative. The apostle Paul advocated a similar approach in his letter to Titus when he stated, “And I want you to stress these things, so that those who have trusted in God may be careful to devote themselves to doing what is good. These things are excellent and profitable for everyone” (Titus 3:8). A few verses later Paul concludes his letter by reiterating, “Our people must learn to devote themselves to doing what is good, in order to provide for urgent needs and not live unproductive lives” (Titus 3:14). Paul tended to be a little more wordy, but the message is the same. Do Good. It is also interesting to see “business” terminology in these verses, such as “profitable” and “[un]productive”. Paul’s implication is that doing good is both profitable and productive. It’s taken a couple of thousand years, but businesses are finally catching on to this idea.
Where. When. How.
Ok. So you want to Do Good. Where? When? How? Sometimes, particularly when we are stuck in our own little “bubble,” we might look around and think there is nothing we can do right here, right now. But look a little harder. You come in contact with people every day. Fellow students, people at the grocery store, people in another car at a four-way stop sign. Smile. Hold a door open. Pick up a dropped coupon and hand it back to its owner. Let someone go ahead of you. And little by little you become accustomed to Doing Good. Support businesses who are committed to doing good. Seek out ways to get involved with organizations who are doing good. There are many right here in Central Texas. Participate in campus organizations focused on doing good. Such as Enactus.
A new campus organization this spring is the Enactus UMHB Team, the local “chapter” of Enactus International. Enactus International “connects student, academic and business leaders through entrepreneurial-based projects that empower people to transform opportunities into real, sustainable progress for themselves and their communities.” The Enactus UMHB Team invites students in any discipline who are interested in Doing Good and making a difference in our community and around the world. Learn more about Enactus, and be watching for information about meetings and how you can get involved. And Do Good.Looking to get involved and find ways to do good? The Student Organizations office is one of the best places to find help with getting involved on campus. Check out their website for more information, or stop by their office on the second floor of Bawcom Student Union to get more information on how you can make a difference on campus and in your community!