social-media-myths-smAs a marketing professor, there is always talk about social media and how companies want to boost their “likes” or “followers.”

This is something that has always bothered me. 

You can always buy likes or buy followers, but are they the ones you want?  Are they the ones that will make your brand matter?  Or will they care about your content?  So, for this reason, I have placed together a few myths about social media.

More likes and more followers is everything.

No, it isn’t. Honestly, it doesn’t mean anything.  You might think that it ups your social status, but as we all know, it is better to have a few close friends than a lot of acquaintances. This is the same in business as it is in life.  I would rather have people that want to hear my content, are interested about my day and want to share in my joys and sadness. Do companies want people talking about their latest business launch and anticipating it?  Or people just scrolling down on the crowded newsfeed?

Social media makes you anti-social.

Many people believe that because people’s faces are stuck in their iPhones, Androids, or tablets that they are missing out on important life connections of socialization.  While people do need to understand that having a conversation with someone while they are starring at a phone is completely rude, it does not make us anti-social. We make ourselves anti-social. Technology allows us to communicate with more people that are broadly dispersed.  Had I not had a Facebook account, I would have missed out on photos of my nieces growing up. I would have missed in-person connections made possible and facilitated through Facebook or Twitter. I don’t feel more social or less social – but social when I want to be.

Social media is a fad.

This is not going away. I cannot say how many times people state that social media will fade and claim that there is no reason to invest time or money looking at it strategically.  Well, it is not going away and it has changed many aspects about our lives.  It has changed how we make major purchasing decisions, how we evaluate choices, and even what we might consider eating. I am not saying everything on the Internet is true, but I am saying that it is freeing information that we did not have access to, changing perspectives and making causes known.

Social media is a fun topic in marketing that students usually get excited about.  However, they quickly learn about the need to be strategic and to engage in quality relationships.

What are the myths you have heard?

Do you want a career in social media marketing? Consider a degree in marketing from the University of Mary Hardin-Baylor, a Christ-centered learning community in Belton, Texas. Stop by for a visit, and find out if UMHB is right for you.